OUTER BEAUTY
This is a favourite. COW is one of the best makeup stores in Stockholm. COW has many great brands like Laura Mercier (the Illuminating Tinted Moisturizer with SPF 20 is gorgeous...), Philosophy with all their great products with the cute names like bestseller "hope in a jar" (I believe it:), St Tropez bronzing, Etro perfumes and many more. COW has lots of regular clients, spending a long time in here. I know why. The staff here are always extremely nice and helpful, whatever your concerns might be. This is an important factor when it comes to buying makeup. And you can take all time in the world. They won´t look at you as if you´re indecisive. They will treat you like you are a beauty junkie. Which you probably are. If you´re not in Stockholm you can always click away on the onlineshop.
{Images 1-2 my own, 3-4 via COW}