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| Lauren Santo Domingo, Moda Operandi headquarters NYC |
OUTER BEAUTY
The beautiful socialite and founder of luxury shopping site Moda Operandi, Lauren Santo Domingo, shows her New York headquarters, a feminine blend of pink, neutrals and lots of fresh flowers.
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| The reception area |
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| The conference room with classic prints from the Condé Nast archive |
Lauren Santo Domingo worked at Carolina Herrera and VOGUE, before launching her own company.
- It sounds so novel, but it is actually a very traditional way of shopping. That’s part of the reason that our business is sort of a throwback. The idea of a trunk show isn’t new—all we really did was put it online, Santo Domingo tells Architectural Digest, where you can see more photos and read full story in the September issue.
[Images with permission from Architectural Digest. Joshua McHugh]
